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Inexpensive but effective online marketing strategies recommended by small business leaders who actually do them. Read More

A LinkedIn spokesperson told me how the company is embracing a mobile first strategy --and you might want to be thinking about that approach too. Read More

There are a lot of reasons to post a great restaurant review on Yelp. But no matter how many ways you look at it, being threatened by the owner isn't one of them. Read More

Data visualization has become a red-hot analytics topic of late, but for Ford Research & Advanced Engineering's data science team, it's long been standard fare. That makes Mike Cavaretta, technical leader for predictive analytics there, the perfect go-to guy for advice on exploring and presenting d Read More

There are companies in China and Australia that refuse to hire those born under certain zodiac signs. But that might not be the strangest reasons for hiring choices.
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Too often, people make simple charts hard to read by using software defaults and not thinking about reader needs. Here's one simple fix that can better represent the data and make it easier to read.
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The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? Read More

There were a couple of high profile faux pas by companies last week, that ended up going viral on social media, and proved the importance of social media monitoring and reacting quickly to negative news. Read More

No, it’s not okay to answer your phone, answer questions with painful literalness, take an interview in the middle of another job interview, demand alternative beverages to those offered, or otherwise come off as if the interview isn’t your top priority. But those are, in fact, the boners that some Read More

When it comes to new collaboration technologies and BYOD, both IT and users are a bit confused these days. I spoke to a Cisco researcher who offered some concrete ways to work together to improve everyone's experience. Read More