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So just what do data brokers know about us and why are online ads are so laughably off? One company Acxiom has decided to open up their database and I took it for a spin. What I found was they got a lot of stuff wrong Read More

Universal pricing is out and "personalized pricing" is in. Check out this new way to increase your margins and profits and attract and retain more customers in the process. Big data makes this new pricing strategy work for small businesses. Read More

Nearly every company understands the need to go mobile, but too few have a comprehensive mobile strategy in place and that has to be Job One before you create a single app. Read More

Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data. Read More

When you travel and see the ruins of bygone societies, it drives home how quickly dominant systems can be disrupted. Today with the internet, we have perhaps the biggest disruptor in history and it could turn our factories and warehouses into ruins too, evidence of a time when we built things and s Read More

There are ways to make your customers love you for using their data to serve them better and to sell them products and services they really want. Here's how... Read More

Big data marketers at small and large companies have become the paparazzi of everyday people by capturing and exploiting every detail of their lives. But the public won't run and hide like celebrities do. If marketers don't change course soon, consumer backlash will be ugly. Read More

By now, we are all fully aware of the potential of Big Data to transform a business, but today it takes trained data scientists to sift through the data to find the nuggets that matter. It will take the proverbial killer app to put that data into the hands of regular employees, to find that informa Read More

You may have trouble getting a bank loan for your small business not because you are a credit risk, but because banks are using unreliable data from credit bureaus and other sources. Read More

Business executives and owners should start rethinking the business value of the software that powers their organizations now. Anything that just repeats or aggregates hard info found in other software isn't helpful. True value will be found in software that can go far beyond delivering dumb number Read More