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The 2016 marketing fact pack contains some exciting and insightful information such as B2B brands slowly realizing the importance of content marketing, increasing internet ad spending, etc. Applying these insights can yield profitable outcomes for a marketer. Read More

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrel Read More

Don't just ask for the appointment, sell it. The prospect won't do your work for you, when they do, you're an order taker. Read More

Whether you’re an entrepreneur, a business owner, an employee, or a consumer, you already understand basic economic theory: When people have less money, they spend less money. Read More

There’s an enormous amount of marketing materials out there that you can choose from, but you want to choose the best ones that will give you the best return and fit best for your company. And if you’re just getting started you don’t need a ton of stuff. Here are 5 must have marketing tools that al Read More

Crowdfunding is the hot new vehicle for raising money to support your entrepreneurial efforts, with over 1,250 website platforms around the world to help you, according to a 2015 industry report. In fact, the report suggests that the total amount raised annually (over $30 billion) now exceeds the f Read More

Have you ever contemplated why a brand uses certain colours throughout their branding? It’s actually much more than looking good and standing out, as there is a real psychology behind the use of colours.

Colours can play a massive part when it comes to persuading and influencing customers to mak Read More

Building customer loyalty is something every business owner strives for. Establishing a company that will remain successful over time means you must attract repeat customers. One-time buyers are valuable but not nearly as much as those who frequently revisit you.
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We’ve come up with what we consider a realistic checklist for negotiating a business deal. Here is a 9-point negotiating checklist honed specifically for small business situations. Read More

Offline marketing can be more expensive than online methods like social media. So, how can a small business make maximum gains without a costly budget? Read More