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The number of mobile users has surpassed the number of desktop users and will only continue to rise. Many people start their consumer journey on a mobile device, but may visit the same website on a desktop computer to complete an action. Because of this behavior, marketers need to consider the infl Read More

Ensuring that your pipeline feeds on “clean” data is still a crucial issue. Here's why...

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You must tread carefully when it comes to advertising, particularly with pharmaceutical sector; influencers are often experts who can deliver results while remaining compliant and ethical.

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Content marketing is both a gold mine and a mine field. In other words, when you do content marketing right, you stand to gain a lot of benefits. If you do it wrong, though, you’ll find yourself wading through murky, non-impactful results — all on top of wasted resources. Let’s face it, content mar Read More

Instagram is a powerful tool for telling a visual story about your brand, but first you need to learn how to get Instagram followers. As social media users continue to demand more visual content, brands will need a platform where they can share photos and videos that will visually engage their targ Read More

Are you looking for ways to reach out with C-level executives and boost B2B sales? Well, an optimized B2B marketing plan can indeed help businesses..

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The digital marketing landscape is changing quickly. Here are five major digital marketing trends to focus on as 2017 comes to a close. Read More

Whether уоu are a single person оr 100-еmрlоуее соmраnу, ongoing imрrоvеmеnt is the nаmе of thе gаmе. Cоmраniеѕ аrе nоt static. Yоur business is оn аn upward track оr it’ѕ on itѕ way crashing dоwn. Mаking consistent imрrоvеmеntѕ tо mаkе уоur business bеttеr is a соnѕсiоuѕ сhоiсе. Nоt only do уоu hа Read More

These are among the several ways you can build your twitter following effectively fast. While some people may never understand the relevance of increasing twitter followers, it is actually an indication of credibility and trust; the more the followers, the more influential you will be in your niche Read More

In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors.

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