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You might not be able to measure your direct ROI, but you can feel these tangible benefits from any social media campaign. Read More

Brands involved in the outdoor industry have been slow to engage in full scale social media plans. A look at how social media is being used in the industry. Read More

Live Twitter interviews help you to become more at ease networking on Twitter and build your business network too. Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

For most, social media is new and fun. For others, though, social media is old and is falling out of favor. I'm seeing it happen of users who were happy about Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

So I’m a freelancer…where should I advertise my services? There are so many options available. I could advertise in the newspapers or in industry magazines, on TV (if I win the lottery), on radio or online. These are the main avenues that I could go down. Read More