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Ruth Handler’s claim to fame as a woman inventor and woman innovator is that she invented the Barbie Doll. But Ruth’s resume was much bigger than that. She started off in 1945 as the co-founder of the toy company Mattel, which made toy furniture, music boxes, plastic mirrors, and picture frames.
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There are two pieces to the content pie. The first is the content itself – websites, blog posts, articles, ad campaigns, brand messaging, etc. The second is the audience interacting with that content. Those two pieces? They need to fit like they were forever meant to be together. Read More

Most website owners, bloggers, and small business owners recognize the pow businesses and influence of social media. Those who are looking to get more traffic or make more money (and who isn’t?) often turn to social media because it seems to be the “in” thing that everyone should be doing today to Read More

Cameron Francis tackles the challenge of mobile and measurement. Too many marketers discount mobile without fully understanding the impact that mobile has in purchasing behavior and all of the touch-points that users make in mobile in the purchase funnel. Read More

I got an early notice about this post just yesterday and thought hey now doesn’t that make some sense!

What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to e Read More

When it comes to the restaurant industry's top time-wasters, scheduling employees ranks pretty high for most owners and operators. Those paper schedules, splattered with grease stains and eraser marks, never manage to evade complaints from your staff about the days you’ve put them on the schedule. Read More

Are you a businessman or an entrepreneur? Have you ever wondered what's the difference between the two? Check out the 10 differences between a business owner and an entrepreneur. Read More

I don’t know what it is, but my one-on-one consulting clients all start out believing that an Internet business is not a real business.

They don’t realize that they can make real money, achieve real financial security, and obtain peace of mind without going into someone else’s office every singl Read More

Being an entrepreneur means being in charge of everything -- from finances to the actual service. That means minimizing expense and maximizing profit.

You never know where the road takes you as an entrepreneur, and for good reason: you’re on your own. There’s no W-2 someone hands you, nor any fo Read More

Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. Here’s a look at what content marketing is and what it can do for your small business. Read More