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Going into business and being your own boss is the dream of a lot of people. Last year nearly half a million new businesses sprang into being, even with the difficult economic climate. But we all know that a lot of new businesses don’t go on to huge success, and in fact a large percentage fail to m Read More

Your company brand is one of the most vital features of your business and can literally make or break your company. Take a look at Kraft’s recent acquisition of Cadbury for $9.5 billion dollars. This hefty price tag had nothing to do with the market value of the factories, inventory or secret recip Read More

t’s official. I’ve made the move out of corporate America to pursue a business of my own.

why-being-an-entrepreneur-rocks
While I wouldn’t trade the big brand experience, owning a business the previous 15 years of my life definitely left me with an itch I was due to scratch.

So as of today, Read More

Without any set schedule or anyone to report to, starting a business seems like a dream come true. You can finally live the way you always wanted to and do the things you love. However, things don’t always go the same way.

On some days, you are bound to feel that you have made the right decision Read More

We all make mistakes. It’s simply human to err at times.

Mistakes in your marketing however can not only cost you money, but cost you your rep as well if you aren’t careful.

They do say knowledge is power though, this post is intended to address some of the mistakes you very well “could” be Read More

Everyday, you fight a battle. You spend your day competing with the internet, emails, texting and voicemails in an unfair battle to capture your reader’s attention. According to StatisticBrain, the average attention span is eight seconds. Eight. If the average adult listens and reads one word per Read More

It’s almost a silly question to ask. Of course, we want employees to socialise, we even encourage it. There are company parties, at Christmas and New Years for instance. There’s the birthdays where we eat cake and have a chuckle or two.

In some cases employees are even encouraged to communicate Read More

Social media is a valuable channel for any business to communicate to their customers, offer their services and sell their products. Here are 5 reasons why your company should start paying attention to social media. Read More

Want To Know How To Blog Every Day?

Ok, I am the first to admit I do not blog every day. And yes, it isn’t easy. But it also isn’t impossible.

The statistics show how enormously valuable it can be. 78% of companies that blog DAILY have acquired a customer from their blog according to WordP Read More

It's never the wrong time to de-clutter and simplify. Just as you should bring fresh air into a stuffy house, you can also breathe life into a company to Read More