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To help you take your small business brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.

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A dated or poor looking website design can make even the best businesses appear non-professional and unreliable. The team at crowdspring has collected nine of the top website design trends you can expect to see in 2018.

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Customers who are just discovering your brand need something to remember you by, and your logo serves as a symbol of your business. Here are 6 logo design trends that will be hot in 2018 (plus 2 trends that you should avoid).





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As many as nine out of ten new product launches fail. Give your product every chance to be successful by following a proven product development process. Here are the four important steps you must follow to turn your ideas into a successful new product:

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Product design doesn’t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. Follow these important product design best practices.

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Your website is a crucial component of your marketing and branding strategy. Here are 7 important website design best practices for small business websites that want to convert prospects into customers.



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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Here's a close look at five psychological theories that can help you improve the effectiveness of the designs you use to market and grow your business.



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Business cards have been a part of any entrepreneur’s self-promotion toolkit for a long time. But before you rush down to your local print shop to get a box of five hundred business cards, here are some essential tips to make sure you get the best results.

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