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Why should your startup or small business invest in quality design? The most successful companies know there are compelling reasons to prioritize design to improve the odds of success. Read More

Having a well defined, celebrated culture promotes an organization’s identity in a way that nothing else can. In fact, one of the most important things you can do to ensure the success of your business is to create and maintain a strong company culture. Read More

There are many different strategies that can help minimize distractions, decrease stress, and improve focus. Not all work for everyone, which is why we wanted to explore whether there’s scientific support for some of those strategies. Here are 5 scientifically sound strategies that work. Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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As our daily obligations take up more and more time, taking advantage of the time you spend commuting to and from work becomes increasingly necessary. With that in mind, here are nine podcasts we think are worthy of your time in transit.

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Color has a big impact on your company's logo and advertising. In fact, almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition. Here's how you can take advantage of color to improve your marketing. Read More

No one wants their rebrand to become the next headline or subject of public ridicule. Here are examples of brands that used proven strategies in their rebrands to excellent effect (and how you can do the same). Read More

Every business must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. You can face heavy fines and get into a lot of trouble if you don’t have a license to the fonts and typefaces you use.
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