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BuzzSumo..sounds like a big Japanese guy who had a bit of fun with Sake. Very creative name for a creative brand in its own right. Have you ever wanted to scope out the market and see what particular topics are hot button for your niche? BuzzSumo gets right in between the sandwich and finds the mea Read More

BuzzSumo..sounds like a big Japanese guy who had a bit of fun with Sake. Very creative name for a creative brand in its own right. Have you ever wanted to scope out the market and see what particular topics are hot button for your niche? BuzzSumo gets right in between the sandwich and finds the mea Read More

BuzzSumo..sounds like a big Japanese guy who had a bit of fun with Sake. Very creative name for a creative brand in its own right. Have you ever wanted to scope out the market and see what particular topics are hot button for your niche? BuzzSumo gets right in between the sandwich and finds the mea Read More

The world of franchising is like a rollercoaster, but we’re not talking about the kind of rollercoaster that you don’t want to ride again. We’re talking about one that’s so fun you can’t get enough of it. Of course you have to play your cards right, which is what cloud accounting helps you... Read More

More site visitors are accessing your website from their smartphones and any other types of mobile devices. How to respond to the mobile trends? Read More

Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools available in email marketing apps like Mailchimp or Pinpointe give you statistics about Read More

Find out what you need to know about company car tax before you buy your company fleet and how your choice of vehicle will affect the benefit in kind tax the employee has to pay and the national insurance contributions that you will have to pay. Also – is it even worth offering car fuel benefit to Read More

It is important that you and your employees are happy at work because if they are not happy, then they are not as productive. Your organisation will not be at its best if the people in it are working in unhappy, conflicted teams.
How do you create a happy team? There are five things you need to do Read More

The past month has seen big Facebook, Twitter and LinkedIn announcements that will impact on businesses. Is your organisation ready to respond?

Below is a summary of the changes, some of my thoughts on why the social media platforms are changing, and some tips for businesses on how to respond. Read More

As 2014 ended, marketers discussed business trends for 2015. As always, their predictions seemed more or less accurate and, in most cases, terribly obvious. For example, I’ve read that in 2015 marketing will “shift from globalization to personalization”. Sounds impressive, but wasn’t the concept of Read More