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One of the biggest challenges with getting through to potential JV partners is…

Getting past the gatekeeper.

You know, the person who is employed to shield the decision maker from phone calls or emails that waste his/her time. Read More

Most business owners know the importance of content marketing in today’s digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after Read More

Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them involved, but once they get there, you’ll see why their word of mouth is more economical, authentic, and sustainable. Read More

"If you're not using strategic testing to optimize your site, you may be pushing potential leads away. Your website could have untapped potential for even more review. Here's what you need to know." Read More

A list of five usual A/B testing mistakes observed within the conversion rate optimization industry that you should avoid. There are some mandatory conditions required to have accurate results with A/B testing. An example is number 4 of this infographic: testing more than one variable at the same t Read More

It's important to generate leads effectively. If you have many leads and not so many sales, there's something wrong. This is how to do it right and it revolves around one simple principle and it takes you just 3 steps. Read More

Investing in entrepreneurs and startups is a fun but different world from investing in conventional stocks, bonds, and commodities. First of all, it’s more of an investment in people than in a business, since the startup is usually an idea barely half-baked when they need your money. Secondly, the Read More

There is no big secret to SEO. Rather there are many little secrets. Here is one more for you.
Google is now considering Secure Hyper Text Transfer Protocol (HTTPS) as a ranking signal. What does that mean to you? You can improve your chances better rankings by using HTTPS throughout your site. HT Read More

The following 25 quotes really drive the concept of their being no "I" in "team" and are a great way to start, or end a team meeting. Read More

BEFORE YOU START WRITING Your next blog post or creating any other type of content, Take a minute to think about how someone would search for the specific information you plan to add. Read More