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We all know that the B2B sales process is all about educating that prospective customer. In Episode 107 of the content marketing podcast, find out how you can use content to educate prospects at each level of that funnel … and to ensure that you're the obvious choice when they make the decision. Read More

Personal Branding is not just for business owners. Even if you have a safe job right now you should invest in your brand. Find out why Read More

As business owners, we are all prone to thinking we do everything best. We love the moves we make and tend to pride on everything we’ve accomplished so far, especially if we are running a small business with a potential. But, to keep on building potential we need to never stop working on it. Advan Read More

As business owners, we are all prone to thinking we do everything best. We love the moves we make and tend to pride on everything we’ve accomplished so far, especially if we are running a small business with a potential. But, to keep on building potential we need to never stop working on it. Advan Read More

To help you brainstorm possibly opportunities, we’ve created a list of questions to help. The questions are broken up by the categories that we just went over. If a question doesn’t apply to your business, simply move on to the next. Read More

Want to ensure you get lots of reads for your guest post and get invited back for more? Share your content to expand its reach. Read More

Getting outside perspective from your team not only shows you trust and respect their opinions, but means they will be more on board with the new hire when the final decision is made. Read More

It can be a struggle to creatively represent your small business brand while conveying your message. After all, when you only have 140 characters, how can you be sure that your company’s style and values are coming through? Read More

Even the most creative business bloggers can get stuck in a rut or run short of ideas sometimes, so let’s look at ways to keep things new and fresh. Following on from my previous blogs and Helen Robinson’s guest post on blogging back in November, I’ve listed 25 ways to write for the web and create Read More

The first thing a potential employer or investor will do when they get your resume is ‘Google you’ (that’s your Zero Moment of Truth) there is no doubt about that; they will check out all your social media profiles (LinkedIn, Google+, Facebook, Twitter, Quora etc.) and anything else that comes up. Read More