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Small businesses go out of business because they run out of money; if cash outflows exceed inflows over an extended period of time, the doors will close. There are various contributing reasons for this financial debacle and as will be shown, mush of this is self-inflicted. Read More

Admin tasks: they’re the bane of sales reps' existence.

So to start Q4 strong, Calendly + Zapier teamed up to share advanced strategies growth marketers and sales/marketing automation teams can use to eliminate manual tasks for sales reps—improving conversion rates of demos booked, and Read More

When you have a passionate community who wants to get more involved with your brand, how do you take that relationship to the next level? Co-creation marketing is perhaps one of the easiest but most powerful tools to have in your arsenal. Read More

Digital transformation and digital sales transformation is much spoke about business strategy terms (there is even Kudos within management circles for mentioning them). But what is it and what can it do for a business is less understood. How can a business benefit from digital sales transformation Read More

A recent interview for an HBR article on crowdfunding and investment platforms made me think a bit about the democratization of VC and enterprise finance.

Friend or foe, crowdfunding or crowd (in)vesting are a logical evolution of the digital revolution and its most prominent foray into the cove Read More

The first step in applying the 80/20 principle is to analyse where you are spending your time in relation to blogging activities. There are many tools out there you can use to help you do this but I use Rescue Time. Read More

According to Deloitte, there are almost 3.5 million photos shared every minute. And with the rise of visual based social networks like Instagram, the number is only set to grow further.
Whether you’re someone who’s just enthusiastic about photography, a professional or a marketer trying to cr Read More

The acknowledgement of influencer marketing's significance has manifested itself in very serious attention from several major players. As you may remember, in early 2015 Twitter acquired Niche. Then, in March of 2016 The New York Times acquired HelloSociety. Now... Google's acquisition of FameBit. Read More

Subject lines are the most written about email marketing element—and they’re the most misunderstood as well. Here are six myths about subject lines that have been repeated so many times that you may believe they are true… Read More

Are your employees pestering you about bringing their pets into the office?Are you thinking of switching to a point-of-sale system or mobile payment processing for your small business? Do search engine ranking confuse you? Join hosts Elizabeth Larkin and Gene Marks as they tackle these topics on t Read More