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When brands think of optimization, efforts tend to favor search engines for getting found and websites for generating leads, i.e. email addresses.

But what happens once you’ve generated those leads?

As the number of emails sent each day continues to rise, and the number of environments your s Read More

Cash flow, inventory, grouchy customers, social media meltdowns, online reviews… We know how stressful running your business can be. Here's something to help ease the stress a bit.

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Sometimes, the path to small business success is surprisingly sweet. Find out how John Seeley founded his family-owned caramel corn business, Mill Street Treats, and the lessons he learned. Read More

As you settle in to watch this year’s Olympics, you may feel more than simply inspired by these amazing athletes—you might actually feel kinship.That’s because small business owners have quite a lot in common with the legions of athletes descending on Rio this summer. Here are just seven ways that Read More

The smartphone has changed customer behaviors, in the name of an omni-channel approach to shopping. Mobile technology is disrupting the retail industry, and we are facing the rise of mobile shopping. How do you respond to this evolution?

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If summer is your quiet season, then it’s key that your year-round revenues sustain you through the cash flow-quiet months. It’s also critical that you use this time wisely to ensure those revenues keep coming back strong year after year. Here are some tips for preventing a cash flow crisis this su Read More

Blogging is a huge topic, and there's always something new to learn. In this post, you'll find a collection of stellar bloggers that can help you up your game. You'll learn everything from content marketing to business and entrepreneurship. Read More

The process of turning an idea into a real business might seem too complicated, but if you have a step-by-step guide, you will definitely succeed. Here is a simple guidance for you: what basic steps you should make and how to register your company on www.gov.uk with screenshots to save your time. Read More

One big challenge with social media is publishing consistently over a long period of time. Social media scheduling tools make this possible and in this article, I review Viraltag and its pros and cons. Read More

One of the biggest challenges with writing copy is getting the messaging right, so your reader can relate to what you’re saying… and know it’s for them.

You see, most marketers believe they know their target market well. And because of it, they guess what messaging and hooks will get people inte Read More