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Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Read More

Whether due to natural disaster, fire, or another unforeseen event, businesses sometimes must suspend their operations temporarily—for days, weeks or possibly even months. A temporary closure of even a few days can be devastating to a business’s viability, especially if the business doesn’t have a Read More

For startups that want to drive their marketing, here's a "Storytelling Canvas" that puts the spotlight on the key elements. It's a customer-centric approach to telling stories that matter to the right people. Read More

You just spent weeks, maybe months, maybe even years planning or building your business, why would you only spend five minutes building a website that is suppose to help showcase that same business? It just doesn’t make sense... Read More

E-commerce in 2016 will continue to grow. The companies that thrive will be the ones that offer more features, like loyalty programs, while simultaneously removing friction from the buying process. Read More

WordPress without a doubt is an influential content management system that allows people to build user-friendly websites in a few minutes. It offers a ton of powerful themes, plugins, and tools that let you create pretty much anything. Despite all these features, WordPress has some severe pitfalls Read More

Tired of producing lengthy contents? Try out video marketing for a change. Video contents are more fun and engaging than ordinary contents. But the best thing about video contents is that your customers love them too. Read More

A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. The reality is that customers engage with brands over a variety of channels, including email, social, website, and offline channels like stores and call centers. Read More

Thinking about starting your own coffee shop? You’re not alone. Coffee shops are already incredibly popular. A variety of coffee franchises to challenge industry leader Starbucks are already available, but there’s no need to spend a huge amount of money on a franchise. You can launch your own indep Read More

Thinking about starting your own coffee shop? You’re not alone. Coffee shops are already incredibly popular. A variety of coffee franchises to challenge industry leader Starbucks are already available, but there’s no need to spend a huge amount of money on a franchise. You can launch your own indep Read More