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If you are not driving enough business through your blog, it may be because you are not doing these... Read More

Are you checking the corporate volunteering box?

I hope not. Because if you’re treating this aspect of corporate philanthropy like an obligatory chore, you’re missing the point and probably not running a successful program either. Read More

Your first six months as a freelance writer will be trying, a little scary at times, and will teach you many lessons about what works and what doesn’t.

However, these tips can help you make the most of your first six months as a freelance writer and avoid making some of the most common Read More

Beyond simply having a mobile-optimized site or app, which strategies are most likely to improve user experience, while also boosting sales? In this post, we’ll take a look at four of the most effective mobile marketing strategies for driving engagement and conversions. Read More

More and more I notice that many business owners confuse Social Media with a sales platform, instead of using it for what it really is: a communication platform. This post shares a few reminders about how to sell on...
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Earlier this year, Bank of America jumped onto the cardless ATM technology bandwagon announcing the introduction of the state-of-the-art ATMs that would allow customers to withdraw or complete other tasks using their smartphones instead of their bank cards. This week, they took that ambition a step Read More

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires angels to stick to the rules of the game they are Read More

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires angels to stick to the rules of the game they are Read More

The job interview is perhaps the most critical part of the hiring process. It’s where employers gain information about an applicant’s experience, skills and abilities to make an informed decision regarding his suitability for the job. Read More

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. Read More