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It's easy to get lost in the sea of internet advice. But sometimes it's best to get back to basics and simplify your content marketing strategy. Here's how. Read More

In this interview you’ll learn more about Palo Alto Software’s own struggles; about how LivePlan, our flagship product, came to be; and about how we make decisions that impact the bottom line.
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Blogging with a strategy can have a huge impact on sales. Here's Why Monetizing Your Blog Posts is the Wrong Idea if You Own A Business. Read More

The romantic notions so closely associated with a bed and breakfast have made owning one a popular dream for many people. This is one of the reasons the bed and breakfast (B&B) industry has grown so significantly in recent years. Have you ever wondered how to start one?
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Marketing a small business is overwhelming, do doubt about that. So focusing on what's most important is paramount. Here are the essential marketing tools you should be focusing on. Read More

Ego Searching, also referred to as 'Ego Surfing' or simply 'googling yourself', has become something that practically nobody can deny that they take part in, or at least have taken part in, on occasion. In fact, it's just not prudent not to search your name on Google and see what is being said abo Read More

All the hours you spend tirelessly brainstorming ideas for content that your audience may or may not like … you’re wasting them. The truth is your audience is already telling you exactly what they want. You just have to know how to listen.

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Acquiring a new customer is always more tedious and expensive than retaining an existing one. A loyal customer is not only bringing you their business repeatedly, but also acts as an agent on your behalf, “selling” your brand to their own friends and family. Read More

Sometimes the success of your small business depends on you giving up on being right all of the time. Which is more important to you; proving you're right or getting stuff done for your startup?
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The Email lists industry which once performed vibrantly is under the threat of mistrust, and the reputation of genuine list sellers is quickly disintegrating.
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