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The advent of social media is fascinating. Although these social networking sites were originally created to enhance personal relationships, they have now evolved as customer service tools. Read More

The more content you provide, the clearer and easier you make the path to purchase. Each additional piece of content is another rock in the river; add enough, and you have a clear, safe path for customers to cross the river of doubts and make a purchase on the other side. Read More

Micro-interactions are the very foundation of a web design that you create. You may not have realized it yet, but web services have become more engaging thanks to the contribution of these microelements that trigger an interaction. Read More

View-ability is still a divisive subject within the ad tech industry. Whilst the benefit of a view-ability goal to advertisers is that it ensures their ad has appeared to a user, it doesn't determine whether that user engaged with it and whether that user is your target audience. Read More

Yes it's true we still aren't as successful as the boys, but why? Make these changes, not just for you, but future generations. Read More

Same-day accommodation apps have exploded in popularity over the past couple of years. Led by industry titan Airbnb, the hotel industry has been turned on its head by a gaggle of increasingly dynamic startups. Overnight stays will never be the same again.
Yet for all their strengths, the vast majo Read More

There’s never been so much customer feedback thanks to social media and online reviews. Here’s how 4 online sellers handle it without losing their cool. Read More

Landing pages are designed with one thing in mind: conversions.

Today, I’m looking at one conversion in particular: the email subscription. Specifically, how do you get more people to opt-in to your email list?

Almost every website now asks you for your email address. And there’s a good reaso Read More

No one wants to see their Twitter cluttered with useless information. If your Twitter account is trending, it comes under the radar of spambots, which are automated tools to grab your trending hashtags and emit links hoping you will click on them.

If you want to keep things clear and easy in yo Read More

Amazing what a burglar will do in order to break into a business! But if they think there's something of value that they don't have to work very hard to get, they'll give it a try. Here are some crazy things a law-abiding citizen would never think of doing. Read More