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When I started working in the IT consulting section, the words leadership and inspiration were not in the daily vocabulary of my company. What was there, however, was a “get things done” like mentality, coupled with the “within budget” and the “on time” clauses! No questions asked, of course!


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It’s no secret building an email list is important for your business.

A recent study by Capterra found the average return for every $1 spent on email marketing is $44.25.

Email provides a vehicle for turning online traffic into leads.

And leads into repeat paying customers. Read More

With 77 percent of preferring communication through email, according to ExactTarget, keeping these trends at the forefront of your email marketing campaigns will enhance their effectiveness. Read More

What do top marketing professionals resolve to do more of (or maybe less of!) in 2016? Ideas from planning to failure... Read More

This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

If improving, growing or transforming yourself as a leader is on your list (and it probably should be), then you’ll want to take a look at this leadership books list of newly released books on the topic. Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More

Stop dreaming about starting a business and actually do it! Here are tips to get started. Read More

Most entrepreneurs, and members of any small team, naively assume that the key to their success is hard work, dedication, and long hours in the business. In reality, their effectiveness is usually more related to how well they develop their work relationships with peers and business leaders. First Read More