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Let’s face reality -- no one can satisfy all the people all the time. In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believ Read More

Creating a Facebook Business Page is very simple if you know how. This step by step guide to create a Facebook Business Page is just what you need. Read More

Welcome to 2016!

It's the start of a New Year. Time to think about the future.

“Many of you are probably using this time to reflect on 2015 and make resolutions for 2016. Don’t forget to do the same with your marketing – think about what well in 2015 and what you can do to make sure 2016 is e Read More

It’s tough and costly to generate new business. So once you solidify a client, it makes practical sense to retain that business as you go after the next client. In fact, studies suggest that it is between five and seven times more costly to secure a new client than it is to simply hang on to a curr Read More

It’s tough and costly to generate new business. So once you solidify a client, it makes practical sense to retain that business as you go after the next client. In fact, studies suggest that it is between five and seven times more costly to secure a new client than it is to simply hang on to a curr Read More

if you’re looking to start your own business, I recommend starting it on the side, as opposed to quitting your job and hoping the proverbial net will appear. There are a few advantages to keeping your full-time job while you are establishing the basis of a new entrepreneurial venture.. Read More

Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale. If content marketing is all about providing relevant information to help your customers make a decision, then no one needs this information more than a B2B customer. B2B customers aren't deciding b Read More

Struggling to keep up with rapidly changing social media trends? It can be overwhelming! Here's the top social media trends that'll change your business in 2016. Read More

In an effort to keep up with the demand for fast public WiFi, New York City Mayor Bill de Blasio and LinkNYC have teamed up to replace 7,500 pay phones with WiFi hubs. Read More

This year, resolve to minimize stress and make your life that much easier. Get started with this handy New Year’s Resolutions checklist for small businesses. Read More