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It's not just investors or bankers who'll want to see your business plan. Find out exactly who may be looking it over. Read More

In this latest #TYBCommunity round-up we share posts about killer content ideas for your blog, using social media for lead generation, Pinterest contest rules, Facebook ads suicide, building your audience, killing email link building tactics and more.
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The year 2014 abounded with marketing home runs, from brilliant social media strategies to remarkably well-done ads. The companies behind these messages are at the top of their marketing game, and much can be learned from their winning strategies. Emulating the best is often the fastest way to beco Read More

As creative marketers we demand the space to launch campaigns on our own terms. Experience has taught us what will work (helping us drive leads and generate sales) and what will simply add to our costs and make us look bad. Despite this, marketing departments are constantly under pressure to launch Read More

No matter how many degrees you have or maybe even an MBA – no one really teaches you HOW TO BE A MARKETING MANAGER! This has always been a peeve of mine. After getting a marketing degree and then an MBA – I learned a lot about theory, strategy, buyer behavior, multivariate regression and segment Read More

If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More

SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. 

Do you know what your current strengths and weaknesses are, or how opportunities an Read More

Continuing our series on Hangouts, today we dive into promoting them - how to spread the word about your event or series, and really get people excited. Read More

Having to manage your time and tasks can either be your closest friend or fiercest enemy, depending on your organizational abilities, discipline, and execution.
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Do you think your success also lies in the way their site is built? I'll use ContentLook to see how a site stand's Read More