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Lead generation vs demand generation, what is the difference? Although they sound very similar, they are actually different. Read this article to discover the difference between led generation and demand generation. Read More

Want to do a complete SEO audit in no time? Read this website audit tutorial and learn how to conduct an SEO audit in under 60 minutes. Read More

If you haven’t updated your digital marketing strategy since 2019, you’re already behind in 2020 — find out what you need to know. Read More

RITE – Relevant, Interesting, Timely, and Entertaining – is a formula for developing content of interest to your audience. In this post, I share examples of each type. Read More

Everyone is familiar with the term branding, but it has different meanings to different people. Social media marketing helps businesses raise their brand awareness. From a consumer perspective, the term branding suggests companies like Nike, Apple, Google and Xerox. Google and Xerox have even becom Read More

Entrepreneurship isn’t for the faint of heart. Starting a small business means that you get to pursue your passion, but must also make sacrifices, like careful budgeting and working more hours outside the traditional 9-5 schedule, to reach your goals. However, this investment of time and energy doe Read More

I talk about my three words (observing, analyzing, monetizing) for 2020.

Show notes:

My notebooks - Instagram photo
Fizzle [my referral link]
My three words for 2020 - Instagram photo
Chris Brogan’s post, My 3 Words for 2020
Listen to the episode (12 minutes into the show), for answers to Read More

Marketing is not a part-time task. It has to happen all the time to be effective. Bring new prospects into your firm's sales funnel to build relationships. When they are ready to buy, be their top of mind resource. Share your knowledge and skills to become their go-to solution provider. Read More

A successful sales process should never be based on a shotgun approach. It takes understanding potential customers and stages of their buying journey. Provide appropriate content to guide them through each stage of their journey through your customer buying process - beginning to end. Read More

Online marketplace is very competitive, however there are certain products well suited for online and they have little competition. Read More