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Yet sometimes our optimism is our downfall. We tend to accept things that fit our picture, not challenging them. We tend to listen selectively, hearing what we want to hear, not necessarily hearing what is really being said. Read More

Buzz marketing can help small business owners stand out in the crowd and enable them to compete with large companies. This post shows practical ideas to generate buzz for your business. Read More

How many requests do I receive for folks who wish to add their content to THE Canadian Personal Finance Site? This week over 10, and most weeks at least 5 of them, and 99.9% of all of them are from folks who I do not read, nor do I know of them. If I ran a corner store, and someone who I did not kn Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More