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Consumers are typically putting more importance in online ratings and reviews, with a vague awareness of the prevalence of user-generated spam. Local businesses can turn passive visitors into active customers by attracting a list of genuine online reviews that will strengthen their online reputatio Read More

CPA is one of the online marketing pricing form or online advertisement that enables the adviser to pay according to particular actions. Read More

While the traditional ad spends may be around for awhile - they’re not where the savvy ad spend is being invested.

Facebook ads, YouTube ads, Google Adwords, and Twitter ads have seen double digital growth - and it’s not slowing down. This is where your customers are.

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With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Read More

The concept of consumer "content shock" gives many content marketers pause. Use these 5 strategies for combating content shock with social media optimization. Read More

What do you do when you can't tweet your blog posts? You cry, scream and fall to your knees and say, "Why me?" Just kidding. :) I'm not going to lie. I really felt like doing that but we all know that wasn't going to solve anything. My problem was still going to be there regardless. When I first re Read More

There’s an increasing trend for small business and big business alike. More ad dollars are being spent on online advertising - and particularly on Google Adwords - than ever before.

But a poorly managed ad campaign simply wastes your hard earned profits and lowers your conversion potential... Read More

An inventory manager is mainly responsible for ensuring your organization is maintaining proper inventory levels. However, there are four additional key responsibilities of inventory managers that must be considered to help your organization stay in control of inventory needs. Read More

We need feedback to improve and reach out to trusted contacts to give us honest feedback. Here's what to do when it's feedback that's hard to hear. Read More

The vernacular of Google advertising can be pretty daunting.

If you’re like most small business marketers, you’ve got a lot of stuff on your to-do list - and figuring out this maze of PPC, CTR, etc. doesn’t rank high on your priorities.

But you know you need to get your message to your market Read More