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Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential Read More

It can be hard to determine what kind of insurance your business really needs. To ensure that your new business is protected in any scenario, here are some common business insurance policies, and how they actually work. Read More

Business cards are important. However, hardly anyone knows how to make one that really works for their brand. Here is how to create the best business card. Read More

How can you take advantage of social media? How can beginners build a proper social media presence fast? Read and follow our 10 tips for success. Read More

SEO is a big topic that really tripped me up for a while… I felt like I was chasing some SEO phantom and never really sure what to do first, why it mattered, and how crazy I should get with it.

What I've learned is that it's just a clever way of saying "Let’s create engaging, relevant content fo Read More

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s Read More

Google offers a fun and productive working environment. Your business can offer the same thing, even without the slides and ping-pong tables. Here is how. Read More

If you're stumped with what to include on your About Page, this post will help. I'm sharing everything you need to cover to hook people into you and your business, why you do what you do, and why you're the perfect person to help solve their problem. Read More

Never forget: Profits are not cash. Brush up on the crucial difference between cash and profits with this guide by Palo Alto Software founder Tim Berry. Read More

One of the trends that we pointed out in our 2017 Social Media Trends is the harder acquisition of organic on social media networks. And true enough, many businesses that use social media in their marketing efforts are indeed having a rough time getting organic reach on their post nowadays, especia Read More