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While Salt Lake City has always had its fair share of successful homegrown entrepreneurs- the ever-improving infrastructure and growing financial opportunities are luring out-of-state businesses and workers to the area like never before. A look at why entrepreneurs are now calling it home.

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Nowadays, accepting credit cards is a small business necessity. But, there are inherent risks when it comes to online payments. Do you know how to prevent fraud and keep your business safe? Read More

Too often, organizations sabotage their hiring process by setting their job requirements too high. It can actually be a good thing to loosen your requirements. Read More

Reviews enhance the browsing experience of any website. Providing they’re positive, they can work wonders for a website’s conversion rate, too.

The difficulty with reviews is actually getting customers to write them for you – less than 5% of customers actually go out of their way to write review Read More

Feeling overwhelmed by the amount of tasks you have on your to-do list? These tips may help you avoid mental overload and increase your ability to innovate. Read More

Brief video explains why you should think about UX and content quality as part of your SEO strategy. Read More

It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles here in the Local section of Search Engine Land, you know that my posts typically fall into two camps: helpful tips for marketers, or soapbox rants with helpful Read More

Dashboarding and data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to data across an organization and help foster a culture in which data is used to drive more and more decisions with demonstrable business outcomes. Read More

In this episode of the Better than Success Podcast, host Nikki Purvy talks 5 Tricks to Leading a Successful Team.
The tips include:
Understand that the success of the team, both individually and collectively is your responsibility as a leader (learn more about leadership here)
Be intentional ab Read More

Did you know that 59 percent of trade show attendees buy after the show is over? This is the reason why many businesses do trade shows wrong. You need a road map - a checklist, if you will. Here it is. Read More