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Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords. Read More

You know the saying “Use the right tool for the job”? That adage can easily be applied to social media on every level. For example, if you are looking for deep engagement with a solid ad campaign, Facebook is your best bet. For those more interested in quick-style connections and hashtag marketing, Read More

Recently, India’s Central Board of Direct Taxes suggested that digital transactions such as emails, blogs and downloads could be taxed. A CBDT-appointed committee suggested that a 6-8 percent tax on a variety of services including these.The recommendation goes beyond the equalisation tax propose Read More

If you're a small business and your customer relationship management strategies aren't quite up to scratch, you might be in need of a CRM solution. Find out more today! Read More

Referrals are the secret to shifting your business from the small time to the big leagues. Here's 5 ways to entice more referrals out of your customers. Read More

One of the key steps to a successful inbound marketing is finding your buyer personas. Find out how to research your personas from our latest blog post. Read More

Social media can be a powerful tool to market your business, however it can also be a nightmare if not done right. Here are 10 mistakes you must avoid. Read More

Five years ago, my company hired an online marketer, specialized in online reputation management. He was the only bloke handling ORM responsibilities then. Now, he’s leading a team of fifteen people. Read More

When Graphics Interchange Format or the GIFs appeared on the scene, social media advertising format found a new trend. Animated GIFs are not something new and have been around for quite some time in unstructured condition (without being properly documented or cataloged). Read More

Splash screens are the perfect introduction to a dynamic digital experience on mobile devices. They bring a whole new essence to mobile web designs, using animated graphics that make user interaction on the internet all the more exciting. In the early days, splash screens were used only as an intro Read More