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One of the fastest growing subcultures in the U.S. is the Hispanic subculture, which already represents 16.7% of the entire U.S. population and over $1.5 trillion in buying power. Buying power, sometimes called purchasing power is the value of money, as measured by the amount and quality of product Read More

I think you’ll agree with me when I say:

There are MORE misconceptions surrounding SEO

…than almost any other aspect of digital marketing.

And, it’s hardly surprising when you consider there are more than 200 ranking factors, but almost all are shrouded in secret. Read More

By both auditing our startup's internal practices that have been working, and by email interviewing several small businesses about what they do to go 'above and beyond' for customers, I worked to put together a list of ways small businesses and startups can focus on garnering word of mouth marketin Read More

The correct use of communication is critical if you want to maintain a positive reputation for your business and positive feelings toward your brand.

While we sit down in our little virtual, cyber circle, to discuss the blunders of communication and how we can avoid them, let’s take a look at an Read More

“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry. Read More

Facebook Reactions is the new service introduced by the largest social network in the world. Is there a difference and how can your business use it? Read More

B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More

There is a theory. That theory says that if you can simply load up content everywhere – on your blog and maybe 8 social media platforms – that you will increase your numbers. It’s the “law of averages” they say. Certainly, that is one “hack” that many have used. But that content had better be in im Read More

Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most experienced people, they will get exceptional performance. They forget that top performance is a two-way street, requiring comparable initiative and responsi Read More

This week, you don’t even have to leave your office to get great small business expertise and advice. But if you’re looking for a little work/business getaway, a trip to San Francisco could only be a month away.
On March 8, Small Business Trends and Biz2Credit will be hosting an online webinar. In Read More