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Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, it’s t Read More

When an innovation fails, what do you do? Do you try to sweep it under the rug and never speak of it again? Or do you try to learn from the experience so you can do better next time? Here are six ways you can help cull success from the seeds of failure. Read More

You’ve finally got your new business up and running. Now all you need are people to sell your products or services to. If you’re already signed up on LinkedIn then that is an excellent place to get started. Read More

When you are starting a business with an exciting new idea, it’s easy to dismiss potential competitors as not being in the same space, or too fat, dumb, and happy to be concerned that you even exist. I hear it all the time as an angel investor, but I also see that same naïve or cavalier attitude co Read More

The future of your organisation is dependent on good leadership. Leadership consists of innate character traits and other behavioural qualities that can be developed by specialised training. Read More

André Roque, co-founder of Homeit, asks if the Sharing Economy can survive?
What does the future hold? Read More

Ally Yates, author and expert on Behaviour Analysis, discusses the importance of persuasion and influence in business. Read More

We all want to drive traffic to our blogs, but what are you doing to keep readers on your blog once they're there? If your strategy is to provide them with high quality, relevant content, great, but you also need to create ‘pathways’ around your blog, to keep readers consuming more content. Read More

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. Read More

Do you think it takes a lot of likes to make your Facebook page today popular?
Does it mean the many likes will generate revenue for your business?

Your Facebook Page Today

When Facebook Pages first came out everyone was doing what they could to obtain likes for their pages. Some would offer Read More