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New. That word represents a lot of positive images for us. A new car. A new house. A new Smartphone. New franchise opportunities have the same type of feel. That's why today's prospective franchisees get excited about new opportunities. But, they're hard to research. Read why. Read More

Sick of being stuck inside a stuffy office all summer? Wish you could spend your days dipping your toes into the water instead? As an entrepreneur, you have the option of creating a business that fits with the lifestyle you want. And if what you want is to spend your days at the beach, here are 50 Read More

Email marketing is one of the oldest and first-generation online promotional tactics, which is still efficient and useful. The major advantage of e-mail marketing is that it can go along well with the new age marketing strategies including content and social media marketing, and it enhances the val Read More

If you own an ecommerce store, it is vital that you understand the metrics that matter for your business. In this video, we discuss the two most important metrics you need to track for your ecommerce store.
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Fortunately, setting up goal tracking only takes a few minutes if you know what you’re doing. Here's how to do it. Read More

SaaS, great recurring revenue for the business, but one that ultimately hurts consumers, startups, innovation? Guise makes a great case to follow up from his earlier article on "Subscription Psycho" and how the consumer is being exploited by monthly fees for products and services that should really Read More

To make sure you finish strong in 2017, it’s important to consider recent changes in your industry and your organization that affect your content marketing strategy Read More

Rohan Gilkes, owner of Wet Shave Club, and Sangram Vajre, cofounder and CMO of account-based marketing platform Terminus, share their experiences in growing subscription businesses. And together they cover a lot ground and provide some great insights that can help those considering this business mo Read More

Set-and-forget automation is the dream. Yet not everything is scalable via automation. For some things, you have to roll up your sleeves and do it yourself. Read More

When I hear executives and professionals in larger businesses talking about their dream of going out on their own to start a new company, I always cringe. I have been there and done that. They and I never realized how hard it is to break the big-company habits and conventions. If you are going to d Read More