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One interesting fact about influencers is that many influencers started with no money or experience and were able to successfully compete with and out-influence companies with multi-million dollar marketing budgets and teams. Here are some reasons why company bloggers often lose out to solo blogge Read More

All over the world, subject matter experts are being asked to create content. Here's why that's a bad idea … and what to do instead. Read More

Can a brand come back from the edge of irrelevance to become relevant again? Yes, but it doesn't happen often. Here are a trio of big brands that have successfully scaled the comeback mountain. Read More

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. Then they are surprised to see productivity and creativity take a big dip. What they should be doing is hiring only “entrepreneurs,” m Read More

Are you hosting your podcast on SoundCloud? If you are you might want to start thinking about looking for an alternative. They recently announced massive layoffs and closing offices in San Francisco and London. Time to move on... Read More

You’ve built it … but have they come?
Getting traffic to your website is an ongoing challenge for small businesses, entrepreneurs, startups and nonprofits.
The good news is, it doesn’t take a huge budget to attract traffic. Nor do you have to be a search engine whiz or spend all day on social m Read More

Content curation tools come in all shapes and sizes and they can be used to streamline certain parts of the process. Here are some of the best options out there and the main reasons why marketers should give such apps a try. Read More

Failure is a part of entrepreneurship. But it is important not to let failure derail you. Bounce back to move on to your next great idea. Here is how. Read More

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media.
Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? Read More

Santa came early this year -- and he's brought a 6-month holiday sales strategy just for you! Use these tips to prep now for more holiday profit this year. Read More