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One of the most creative ways to keep your small business fresh and ahead of the curve is with a reverse mentor. Although it’s not a new practice, many small business owners fail to effectively employ this fruitful source of social capital as a means to keep their business progressive. Read More

Google released a new update to their Local Search algorithm a few days ago and it may mean big changes in how your Google+ Local Page and website rank in the local search results. Read More

While for some business owners, the idea of throwback Thursday seems gimmicky, it can legitimately be useful for promoting a brand and engaging with millennials in particular. Read More

"There are people in your niche that have influence over your target audience.

You can leverage that influence to grow your own blog, increase your traffic and your authority.

But first you need to know who these influencers are.

You could hop from social network to social network, doing m Read More

At the start of the year I interviewed Joe Pulizzi of the Content Marketing Institute about how content marketing is maturing beyond the adoption phase into a marketing prerequisite that all forward-thinking companies are using. Read More

It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to get to, you probably won’t get there.

This is true in all pillars of business and life – the practice of marketing is no difference. Read More