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From Target to Kraft to Covergirl, a ton of brands are using "Star Wars" as a way to engage customers in their marketing. Should your company follow suit? Read More

You can only make so many mistakes before your business fails. If used incorrectly, social media could ruin your online reputation. Read on to find out about the most common social media marketing mistakes. Read More

2015 is about to end. Like plenty other industries, the web design industry is also wondering which trends are next in line. Speculations are in the air; some speculations (if taken seriously) give us a roadmap as to where the industry might be heading. Read More

2015 is about to end. Like plenty other industries, the web design industry is also wondering which trends are next in line. Speculations are in the air; some speculations (if taken seriously) give us a roadmap as to where the industry might be heading. Read More

How many of you aren't getting the results you expected with automated tools? In this post I point out three things you must do in order to get the best out of these tools Read More

Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for your customer to leave you. Read More

The beginning runner has a few things to consider before taking on the sport of running. The great thing about running is that it doesn’t require a lot of equipment and doesn’t require that other people be involved. But there are still a few things you will need. Read More

Social media is a relationship-building tool, a means to establish or enhance relationships – and LinkedIn is no exception. You may only need a few minutes – but make them count with conscious, thoughtful effort. Read More

If your business needs cash quickly and has a readily ascertainable history of credit card receipts, a Merchant Cash Advance "MCA" may provide the funding you require. But what really is a Merchant Cash Advance and how does it work? Keep reading for the simplified version... Read More

Unfortunately, many entrepreneurs seem to prefer to fail their way to the top, rather than do some research and learn from the successes and mistakes of others. It seems to be part of the “fail fast, fail often” mantra often heard in Silicon Valley. As an advisor to many startups, I’m convinced it’ Read More