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One of the most profitable times of the year for retailers is here: the back-to-school season. But back-to-school these days means more than just pencils, notebooks, and paper. Electronic devices such as laptops and tablets are a huge part of back to school shopping. And for college students—who ma Read More

Direct mail campaigns can offer companies a cost-effective and precise means of reaching their ideal target audience. Without basing their campaigns on the optimal direct mail strategies, even the most respected brands are doomed to fail in their marketing initiatives. Read More

Content is the most important part of social media management, good content captures attention of potential customers and makes them want to know you better. Good content also helps you retain existing customers. Read More

Periscope, Meerkat, and Katch.me are amazing tools to use in your brand’s content marketing. How do these new platforms, tools and the use of live streaming play into your content marketing efforts? Read More

Our managing director was on Franchise Business Radio recently. He shared some information on European franchise expansion for U.S. franchisors, as well as some tips for people who are interested in buying a franchise of their own. Read More

We discovered that there are many ways in which an MBA accelerated our company’s growth and improved our likelihood of success. Here are 5 ways attending business school will help you start your business—and be more successful: http://bit.ly/1fl3lVT
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The majority of business owners prefer linking pay to employee performance. The sales role in most businesses is the easiest and most obvious place to begin. Yet owners struggle with compensating salespeople in a manner that is affordable while still driving sustained performance.
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From topic planning to publishing, these 8 steps will help guide you to an effective blog strategy for your business. Read More

Article on some of the best underused social media platforms. All you need to know, outside of the BIG4. Generate more traffic for your website with them! Read More

Brand promotion is a crucial factor in the social expansion of a product. You need to advertise your product to get a better foothold in market. There a lot of ways to echo your brand in market. Brand advocates can be found in various roles . Read More