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Though technology and e-commerce have lowered made the barriers to entry for entrepreneurs, the real work is no longer how to get in the game—but how to keep playing, well beyond those critical first few years. Here’s a look at what some research indicates about the most common reasons businesses f Read More

Very few people believe me when I tell them I’m shy. Why? Because I’m a frequent public speaker, a regular networker, and I love to meet and brainstorm with other small business owners. When I started my own business in 2008, I knew I’d have to become a salesperson (in addition to being an editor) Read More

If you’re lucky enough to be appointed as the technical lead at a startup, it could be an amazing, life-changing experience, but one that’s almost certain to include LOTS of challenges. Here are some great tips from 13 experienced startup CTOs to help point you in the right direction. Read More

If you’re lucky enough to be appointed as the technical lead at a startup, it could be an amazing, life-changing experience, but one that’s almost certain to include LOTS of challenges. Here are some great tips from 13 experienced startup CTOs to help point you in the right direction. Read More

Offering more than just a perfect melody and killer performance, the stars of Pitch Perfect 2 have also provided email marketers with valuable lessons to turn their classic strategy into a modern marketing success. Read More

Growing your customer base is much easier said than done. How do you get more customers for your business?
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There are lots of ways to improve productivity in the office. That’s whether you work as a solopreneur from home or with employees from a traditional office.
Last week in a Twitter chat, “Enabling Small Business Efficiencies: How to Improve Your Office Productivity,” members of the small business Read More

Despite being the best at their time, Don Draper could only dream of an element of audience communication that we brilliantly exploit today: conversation! Read More

One of the successful aspects of inbound marketing campaigns is email marketing, but to achieve your targeted objectives, you need to engage with your subscribers by building a long-term relationship. Read More

The other day, we received an interesting email from a young employee who wants to leave her job. One of the most important qualities that this woman is looking for in her next company is something we see as an increasing priority for many job seekers, particularly millennials: a robust volunteer a Read More