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When Jack Halpern started working in a nursing home at age 24, he quickly formed friendships with many of the residents.
And although the nursing home where he worked was great by industry standards, many of the residents weren’t cared for in the way they really wanted. It was then that he realize Read More

Ah, money. As a start-up owner, some days it can seem like you’re spending money faster than you can possibly hope to make it. You know you need to be strategic about how you allocate financial resources in order to get the biggest bang for each dollar... Read More

Engagement is all about building a strong, loyal relationship. That’s how you get repeat customers and a strong reputation.
So, how exactly do you encourage and build this? That’s what today’s post is all about. Read More

Who needs banners when you have people? Identifying influencers on social media and paying for product endorsements is a powerful way of advertising and the future, to some extent, anyway. There are plenty of influencers out there to choose from too, on just about every social platform and some of Read More

By targeting a key demographic, organizations like Google and Facebook can help you ensure your ads aren't being lost in cyberspace. But what about when you're on the go and you want to keep up with the online world? Many sites come with the expectation that you will post several times a day. How c Read More

Many seven-year-old boys dream of becoming superheroes. That dream came pretty close to reality recently for Alex, a boy who was born with a partially developed arm. Read More

We have a few favorite sales apps that we use and love. They help us keep track of leads in our sales pipeline so we have a good handle on what might be coming through the funnel so we can plan accordingly. I think you'll love some of these, too! Read More

We have a few favorite sales apps that we use and love. They help us keep track of leads in our sales pipeline so we have a good handle on what might be coming through the funnel so we can plan accordingly. I think you'll love some of these, too! Read More

Have you heard of About.me before?

If not, it has been around for years and basically it’s like an online business card. A place you can add all your contact information, websites and something about you. Read More

So you think you're ready to sell to the government, but is the government ready to buy from you?

Government buyers are a discerning group. Here are some extra steps you might want to consider to boost your chances of being perceived as the winning choice, not the risky one: Read More