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If you had the choice of working for a baking company, or going out on your own and sellies cookies, one at a time, which would you choose?

Why would you even consider the latter?

The fact is, to many, striking out on their own is incredibly attractive. Despite the risks.

Is that the point Read More

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight Read More

Boost your Demand Generation efforts and optimize your existing data with our Data Management services. Read More

Many Faces of The Same Content. Same Content Different Formats = Re-purposed Content. One message translated across multiple types of content for maximum effectiveness.

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There are many elements to customer segmentation, and Google and Facebook can be used for understanding demographics, geography, and interests. Do you use Google or Facebook to help understand your target market, or build your user persona? Read More

Online marketing comprises many factors, strategies, and tactics, but all of them share a common end goal: to get more people to buy your products or services. To get there, you have to step past the competition, increase the traffic to your site, and build better relationships with your customers. Read More

We wanted to put a spotlight on a business that understands what it means to have great organizational culture, so we started searching for some shining examples. Read More

Are you a blog business owner looking for more opportunities? If so, there is one idea that I recommend: Holistic blog management service. Read More

Looking to change your job? What steps are you following to find a new one? You might be applying through the job search portals. But is that enough? Or is there anything else that might also come in handy when you are looking for your dream job? Read More

To answer your query as to why personal branding is important for small business owners, let’s understand this first – How do you plan to make your site more visible? A lot of people may think this can be done easily, by making an investment on content marketing and search engine optimization. Howe Read More