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When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy. Read More

Is your small business paying more in taxes than is necessary? The answer is probably yes.

Here are nine strategies to help you reduce your taxes this year. Read More

A sales strategy that works for a business may not necessarily work for another business. In a sales strategy every business should avoid these 3 elements. Read More

The Twittosphere has been buzzing with news of Twitter’s latest updates: the ability to participate in group direct messages, and to capture, edit and share video right from within Twitter. Twitter announced these new features a few weeks ago, and has been slowly rolling them out to all users since Read More

Invoicing systems, though important, can often get neglected. This can cause issues later on. Here are some top invoicing issues you need to deal with. Read More

A lot of business owners forget about the advantages of creating a brand out of your business. The major problem with creating a loyal fan base for anything is the fact that people can’t identify with a business that easily. Here are a few things that can help you manage this problem. Read More

Writing a blog post is not an easy task. It takes several hours of writing and editing until you come up with something worth reading. After you have run through your post several times, corrected all the grammatical mistakes you can find, then it’s time to publish your post on the internet, but th Read More

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose Read More

Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out Read More