One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose to do business with me?" The answer was always, "You know my business." The reason I knew their business was that I had spent 25 years in it prior to starting my company (the professional services industry, specifically management consulting.)





Comments


Written by WendyatKapowContent
2766 days ago

Great article and downloadable guide. I was just commenting with another marketer about how the sure way to fail in content marketing is to try to write for everyone. You have to write for your specific target audience.



Written by lyceum
2767 days ago

John: Do you know about a small business companies that has been good at being touch with its buyer persona?



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!