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By providing content that that has value, that is interesting, and engaging, you make the human component of your website happy, and the search engines too. Read More

Bbig businesses are tying their marketing to this weekend’s Sydney Mardi Gras, but small businesses should look at practical steps to ensure their workplaces embrace sexual and gender diversity. Read More

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that’s video marketing. I love video, because it has been one of the most important ways I’ve built my brand, but I hate it at times because it doesn’t come naturally to m Read More

One of the only constants in social media is change. As entrepreneurs we have to pivot to stay current and stay on top of the latest in all things social.

Helping us do that on today’s edition of The New Business Podcast is social media maven Laura Roeder. Laura is an entrepreneur, agency boss a Read More

The ROI of social media exists. But it works differently from old-fashioned ROI because it is multi-layered and does not always translate into immediate revenue.

For ROI to impact your business, though, you need to create and stick to a solid, laser-focused strategy, spend time building relation Read More

When you get an idea for a new product or offering, it can be tempting to just go for it. But just because you think something is a great idea doesn’t actually make it so. So, before you spend all of that time and money developing a new product, you need to find out a few key factors and ask before Read More

The success of your online business depends on the activities of your users, plain and simple. It doesn’t matter whether you have an e-commerce platform selling products directly to end users, a service-based B2B company looking to build a reputation, or a local business just trying to get your nam Read More

I decided to create a LinkedIn Group focused on how to buy a franchise because I wanted to have a central place for people interested in franchise ownership to meet, ask questions, and share their experiences. Please join if you're going to buy a franchise someday. Read More

Many people have been asking me one common question, what is the best time to post on social networks? And, my answer is always the same: you need to find out it by yourself. Yes, that's right.
Everyone has probably seen many articles with long infographics, picturing days and hours when the audie Read More

Popular media suggests that veterans are ideally suited to be entrepreneurs. The Wall Street Journal, the Harvard Business Review, and many others promote the idea that veterans are a natural group to become entrepreneurs. The argument is that those who led in the military are accustomed to managin Read More