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If you're still on the fence as to whether to tap in to social media for marketing, below are some staggering numbers provided by Jon Swartz of USA Today that should get your attention: Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated Read More

If you’re running a business, your accountant should be your friend, and your advisor — but not on every topic. While I was growing my business from zero to multimillions I got good advice from our CPA and I’m grateful. Read More

Most business owners know the importance of content marketing in today’s digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after Read More

Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them involved, but once they get there, you’ll see why their word of mouth is more economical, authentic, and sustainable. Read More

Right color scheme can increase the visibility of your brand. It is nothing but natural that a human eye is always attracted to what stands out. It is not only important that your design of product stands out, but it is also important that the design or the colors used, match the image or persona o Read More

It’s Market Planning Time! I know that all of you guys are just so excited about the prospect of trying to figure out exactly what magical marketing thing you can come up with for the next year that’s going to bring your business up to the level it deserves.

Whether you’re at a fortune 500 or s Read More

Is there any greater waste of time than a poorly done SWOT Analysis?! As you can tell, I have a rather strong opinion on this topic. Like many of you, I was trained to use a SWOT analysis as a part of my marketing plan process. - See more at: http://diymarketers.com/swot-analysis-template/#sthash Read More

There are different channels of traffic to your website. Generally, these are Organic search, Referral, Direct, Social, and email. Depending on your campaign and strategies, these generate different results on your website. Read More

Don't take "opportunities" that don't move you closer to your goals. Whether you’re starting a new social media strategy or a strategic partnership, these questions will help you evaluate each marketing opportunity that comes your way. Read More

Feel like there aren't enough hours in the day? It might be because you're guilty of one or more of these top time wasters. Take your time back! Read More