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Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. 5 new approaches to story structure. Read More

How much time do you spend on Content Marketing? Streamline and feel in control with this actionable plan! Read More

Getting the right people in the right job is obviously a priority for brands but it’s not just getting talent to join your organisation. You need to know how to hold on to them and the reasons why they might leave. Read More

One of the hottest topics I get asked about is how to JV with the big fish. Obviously it’s a lot harder if you’re a small fish and not well known, but from my experience it’s more than possible if you do it right. Read More

Once a pricey investment, Google Earth Pro is now free! It's filled to the brim with features that can turn the average web-user into a full-fledged explorer. Nick lists all the cool stuff now available to the public in this Tek Shouts! article. Read More

If you’re wondering how to turn your website into an app for Android and iPhone devices, you’re not alone. This list contains solutions that enable you to create a mobile app that’s integrated with your website. Read More

Internet users treat their online experience like speed dating, and your brand has one shot to make a lasting impression that will keep users glued to your site.

Which brings us to your company’s ultimate, heavyweight marketing champion of the world: your website. Given the proper attention, you Read More

There was an interesting editorial item in The Economist that unintentionally says a lot about the impact of government intervention on industry. In the last generation, the average number of working hours needed to purchase an automobile, clothing or other consumer goods has fallen by 50%. Read More

When's the best time to send a press release? How can you get a journalist's attention? Get answers to these and other questions about public relations. Read More

Comparison of Quickbooks and Xero accounting software for small business from bank reconciliation perspective. Read More