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Learn how to use analytics to examine the data that is relevant to your marketing campaigns and performance, and improve your marketing strategies. Read More

Social customer services is a new competitive advantage for the modern companies in order to establish stronger relationships with their clients. Customer service in the past was a huge problem, especially for the small companies. Read More

Big Data and Predictive Analytics are supporting large retailers to forecast the purchasing behaviour and land to correct decision that boosts sales aw well as enhances buying experience of the shoppers. Read More

Recently a team of graduate students came to me to talk about a company they were planning to start. They had an option to license a university invention that used would detect heavy metal ions in water.
They had clearly researched the idea and had identified a market. They would sell sensors to c Read More

In the current scenario managing business and operations has become easier owing to the development in technology. There are enormous tools and software available in the markets that are being used to make the operations more efficient. Amongst all there is a rapid increase in the popularity and us Read More

Are you familiar with the “new” Facebook Notes? If not, you may want to have a look at it. Like other social media platforms, Facebook is doing its best to stay relevant by offering new and improved features. Quite a while back, it launched the first version of Facebook Notes, and it was pretty muc Read More

Honestly caring about your prospects and customers is the key to success in sales for your small business. Read More

Are your business decisions supported by well-researched facts? If not, you might be steering your company off course without even realizing it. Conducting a market analysis can help you create a business plan that keeps you on track. Read More

Why it's a big mistake for us B2B marketers to discount the lessons and best practices that our B2C brethren have to offer. Read More

Have you been tasked with creating a brief for your new website? Fear not we have some helpful guidance when it comes to producing this critical document. Read More