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Today’s online users are skeptical about information and sources, so it’s critical that businesses and online marketers understand the what, why and how of their web user’s built-in “BS detector.” Read More

The online world is constantly ev0lving and I’m sure we all are already aware of that. Some time ago, Matt Cutts said that guest blogging is dead and a lot of discussions were raised on the internet regards to that. In one of the discussions, my friend Ana Hoffman said that Guest Blogging is still Read More

There are lots of lessons that you can learn from simple tasks. In fact, it can be as mundane as shoveling snow. This can teach you a lot about how to handle a small business. Read More

There are four main ways that doing a SWOT analysis before you launch your marketing campaign will make the whole process easier. Read More

Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of m Read More

Especially in a small business, passion is what takes your business to the next level. Here are three steps to instill passion into your company. Read More

By Alexa Garthwaite

Rebranding is inevitable for most long-running businesses. Almost every major international company, from McDonalds to Starbucks, has experienced several rebrands – from minor tweaks to major brand overhauls. Read More

This post from Michele Welch will show you how to think like an investigator so you can finally start to see some positive results. Read More

Here are important blogging dates to keep in mind for planning your content. With this you can better manage your editorial calendar. Read More

These things are probably at the bottom of your business' to-do list, but they need to move up ASAP! Here's why. Read More