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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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First impressions are important, and today, we often make our first impressions via email. Here's a look at how you can optimize your welcome messages to help your business make a good impression and set the stage for a lasting and profitable relationship with your customers and prospects.



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We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.

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Generic, stock art and images will weaken and muddy your brand. And, when you consider the lawsuits you may face if you use stock art improperly… it may not be so cheap and convenient after all. Here's a good look at 5 reasons stock art is killing your small business brand. Read More

But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Here's a close look at five psychological theories that can help you improve the effectiveness of the designs you use to market and grow your business.



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Business cards have been a part of any entrepreneur’s self-promotion toolkit for a long time. But before you rush down to your local print shop to get a box of five hundred business cards, here are some essential tips to make sure you get the best results.

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Your online presence is vitally important to your business and your brand. Check out this list of 7 trackable factors that will tell you if and when it’s time for a website redesign.



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Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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Successful businesses often share a common trait: they have unique, simple, smart logos. How can you achieve the same success as iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

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