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What does emotion have to do with creating loyal, enthusiastic customers? Everything. Here's a close look at what makes emotional marketing so powerful and how you can use emotional marketing to connect with more prospective customers, create more loyal customers, and increase sales.

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One of the most important skills for every entrepreneur is timely and effective decision making. In a startup, any decision is better than no decision. One of the primary roles of every founder is to solve problems, make a decision, and manage the decision to results. The best entrepreneurs relish Read More

Doing SEO Optimization for Wordpress? If you're launching a new site, these 4 Wordpress SEO hacks are way too easy to NOT implement right from the jump. Read More

Focusing solely on selling a product or service to a customer doesn’t cut it anymore. To succeed, your business must start thinking of customers as long-term investments instead of one-off sales. That’s what the most successful companies are doing. Here's how. Read More

If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue.
Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here's what you need to know. Read More

A catchy headline will entice, capture attention, set expectations, and motivate your audience to click through. Improve your marketing by using these 10 proven tips to help you punch up your titles and headlines.






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Like it or not, your business is losing customers. It’s time that you take a close look at WHY your business is losing customers… And, what you can do to fix it. Here are 6 common reasons why customers leave small businesses … and 12 tips you can use to start turning the tide.

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The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. Here are 6 proven branding and marketing tips to help your beauty business reach and connect with customers.



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Your fashion business, like every business, needs a strong visual brand and a professionally designed logo, a website, social media assets and more. Read on to learn six important reasons why your fashion design business needs good design – and the most import design priorities for your business.
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Every business has some angry, emotional or difficult customers. While talking down an angry, frustrated customer will never be easy, there are proven techniques that make the process more effective, and less frustrating. Here's a good look at 8 of them.



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