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Competition in the construction business is fierce and growing your construction business requires a strong marketing and branding strategy. Here are 6 ways that strong brand identity will drive sales for your construction business. Read More

Businesses that design and manufacture products face more competition, and more discerning consumers. Businesses that create products need every advantage to give your product a competitive edge. Here are 6 big trends in product design you should know about.


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One of the most challenging pieces of the startup puzzle is choosing a name for your business. Here are 5 mistakes to avoid when naming a new business.
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Whether you’re a business owner, marketer, or designer, you should understand logo design trends because a logo is the visual centerpiece of a company’s brand identity. If your brand isn't as strong as it could be, consider a redesign - that just might be what's missing to grow your business. Read More

Are you giving your packaging design the attention it deserves? You may have an awesome product. But, it’s your packaging that does the selling. Here are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.
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We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between customers and your product. And, as awesome as your product might be, it’s the packaging that does the selling. These 5 bad packaging sins will help you avoid pitfalls. Read More

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue. Read More

Most small businesses do a poor job executing strategies on social networks. Advertising is expensive and doesn't work for most. So if you can’t effectively advertise on social networks, what can you do?
Content marketing offers a powerful answer.



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We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More