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Customers who are just discovering your brand need something to remember you by, and your logo serves as a symbol of your business. Here are 6 logo design trends that will be hot in 2018 (plus 2 trends that you should avoid).





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There’s a helpful tool that you can use to unlock your mental paralysis and tap into your inspiration. It’s called a ‘mood board”. Let’s take a look at ways you can use a mood board when designing a new logo for your business or reimagining an existing brand.



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While there’s no guarantee of success (meaning is, after all, a deeply personal thing), it’s in a business leader’s best interest to do their best to help their employees cultivate meaning in their work. Here are 10 proven ways you can help your employees connect with and find meaning in their work Read More

A/B testing is when you take two variations of a website design or copy and try each one with random customers. There are many services and tools available to simplify A/B testing. Let’s look at how you can integrate this powerful tool into your business to increase revenues.

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How do the successful businesses stand out from the noise and reach customers when every other business is competing harder than your Aunt Susan does for the last piece of pie? Here is a rundown of some great small business holiday marketing strategies. Read More

As many as nine out of ten new product launches fail. Give your product every chance to be successful by following a proven product development process. Here are the four important steps you must follow to turn your ideas into a successful new product:

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With thousands of products on store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage sales. Here are four psychology-based design tips for improving product packaging design, and ultimately, increasing revenue.

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Product design doesn’t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. Follow these important product design best practices.

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A strong logo is an important part of a company’s brand identity. Sticking with the core rules will help you find a great logo for your business. Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.

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Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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