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Great marketing doesn't happen by chance. Marketing psychology can give smart marketers and business owners a competitive advantage, by optimizing marketing strategies and tactics in ways that intentionally and proactively influence people's behaviors and decisions. Here are 5 powerful principles o Read More

You must develop a strategy to recession-proof your business, and you should do this now. As the economy takes a deeper dive, it will be much harder for you to timely respond and keep your business afloat. Don't panic. Here's a look at what your small business can do to respond appropriately in tim Read More

Whether your business is an experienced remote team or new to the game, remote work always poses unique challenges. Here are three of the most common challenges managers and companies face when managing remote teams and ways you can overcome those challenges. Read More

Now is the perfect time to turn a hobby you love into a side hustle or full-time business. If you've got a hobby you're passionate about, maybe it's time to put the two together with these 6 tips on turning your hobby into a successful business. Read More

Competition in the construction business is fierce and growing your construction business requires a strong marketing and branding strategy. Here are 6 ways that strong brand identity will drive sales for your construction business. Read More

Businesses that design and manufacture products face more competition, and more discerning consumers. Businesses that create products need every advantage to give your product a competitive edge. Here are 6 big trends in product design you should know about.


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One of the most challenging pieces of the startup puzzle is choosing a name for your business. Here are 5 mistakes to avoid when naming a new business.
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Whether you’re a business owner, marketer, or designer, you should understand logo design trends because a logo is the visual centerpiece of a company’s brand identity. If your brand isn't as strong as it could be, consider a redesign - that just might be what's missing to grow your business. Read More

Are you giving your packaging design the attention it deserves? You may have an awesome product. But, it’s your packaging that does the selling. Here are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.
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We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More