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Surviving as an entrepreneur requires unbridled passion, enthusiasm and a certain naiveté in the face of many unknowns. Young people are more accustomed to facing a new world each day, so they don’t worry about it, and usually actually relish the new adventure. Once the rest of us reach a certain a Read More

Events are a smart way to help attract new customers and thank existing ones. These quick pointers will help make yours a smash hit.
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You've got Facebook and Twitter down, and you even know how to post effectively on LinkedIn. But what about that selfie kingdom, Instagram? If you're not capitalizing on this visual-based app, you are missing an opportunity to create a face for your brand. Read More

A comprehensive run-down of the various ways to get your business attention in the media. From cutting buzzwords in your pitches, to creating your own valued-added research, to (deftly) inserting your brand into the media conversation. Read More